Founder /CEO, Leslie Deane Roth, began the pür cashmere line with a mission: to create the highest quality, 100% pure cashmere home accessories. With over 25 years experience in product development, sourcing and importing for the fashion industry, Roth put her best team of American designers to work using pure cashmere from Mongolia to develop a line of modern, classic heirloom designs for the home. Pür cashmere qualities can only be produced under the exact, natural, genetic, climatic, indigenous conditions of Mongolia. Cashmere produced here is the most sought after cashmere in the world, the "Best of the Best".